Seeking a breakthrough, I became a student of marketing, opening my mind to professions outside of optometry.
I attended meetings hosted by business expert, Dan Kennedy and learned from growth-minded individuals from all sorts of industries: orthodontists, dentists, chiropractors, internet marketers, web designers, realtors, professional speakers, consultants, life coaches, and many more.

Dan Kennedy famously chided health professions for what he called "Marketing Incest," a harsh term for the way some professions

become less and less intelligent as a group through the "inbreeding" of repeating the same marketing advice to each other over and over.

All that outside perspective helped me see my business in NEW ways.

My coaches and mentors gave me the business tools I needed to transform my practice, and my life. 

I loved the abundance mindset I learned, so different from the “sky is falling” whining I heard from several optometrists I met at early in my career

(who, not surprisingly, were stuck in their own underperforming CLP's).

My exposure to so many great coaches taught me how to push the right buttons, in the right order.

Knowing what to do and how to do it gave me confidence and filled me with faith in myself.

They gave me power to define and create the life I wanted

. 

They taught me a framework that works for any business.

They taught me how to be EXCELLENT, not average!

We tried what they taught. We adapted it to optometry. It worked! It really, really worked!

From all of that came the Framework for Optometric Sucess we now call "The 7 Secret Cheat Codes"

We want to share the 7 Secrets with you, so you can achieve your ideal practice faster, with less expense and frustration.