Revealing the 7 Secret Cheat Codes You Need
to MAXX Your Practice & MAXX your Life!
Optometrists learned a lot about eyes in school but NOTHING about business. Don't waste any more time! Let us help you save you years of headache, stress, and worry.

4.9/5 star reviews
Thousands of happy customers worldwide
Are you working too hard and still not seeing enough results?
Unable to take meaningful vacations? Missing too much family time?
Feeling clueless about how to grow a business?
Frustrated by an unmotivated team?
Wondering why your "dream practice" feels like a nightmare?
We are practicing optometrists, still in the trenches, just like you
We are practicing optometrists, still in the trenches, just like you
Using the 7 Secret Cheat Codes we built a $2.2 Million Practice (and growing!)
Using the 7 Secret Cheat Codes we built a $2.2 Million Practice (and growing!)
With 30+ years of practice experience, we know what works and what doesn't

Dr. Broadhead founded Progressive Eye Care in South Jordan, Utah, a practice he opened from scratch in 2005. His practice now grosses over $2.2 Million and employs 4 docs and a large staff.
Dr. Broadhead and his wife Melanie are parents of 11 children, most of them adopted. He is an active member of his church and loves teaching true principles, both for business and for life.
Dr. Broadhead founded ODMaxx in 2024 with these goals:
To show younger OD's a faster, easier path to success
To give back to optometry by inspiring the next generation
To help doctors break through from frustration to fulfillment
To empower doctors and teams to live a full & impactful life
To teach clients the TRUTH about money and wealth
Michael Chism works with Dr. Broadhead at Progressive Eye Care is our Director of Optometric Specialty Services at ODMaxx. Dr. Chism is a successful entrepeneur. He and his wife own a med spa and several children's indoor play facilities.
Dr. Chism is also the founder of Optometric Aesthetics, a premier provider of IPL and other instruments to expand the scope of services in optometry practices across the county.
Among Dr. Chism's contributions, he is:
An expert at presenting high-ticket services
Understands the art of increasing patient acceptance of care
Presents training and seminars on dry eye and eye aesthetics
An expert in Ortho-K and Scleral Lens fitting
A growth-minded individual who loves to teach

No clear direction. Trial and error.
Single-digit annual growth rates
The team was nice but uninspired
Worked a ton. Tired. Still broke.
Missed important family moments
Vactions were too few and too short
We have a clear roadmap to follow
Growth rates as high as 20 or 30%
Our team is fully engaged
Earning more and working less
Enjoying more time with family
Making money even while on vacation
As a simple farm boy from Canada, I thought if I could just become an eye doctor, I’d be rich and all my problems would be solved.
Grandma used to say, “I thought when I got married, I’d come to the end of all my troubles. And I did. I just didn’t know which end.”
I had the same feeling when I started practicing.
After a tour as an Air Force optometrist, I entered work in commercial optometry. I had a family, a house, a dog, and a decent job,
but my goal was private practice. So, I opened one.
Cold.
I worked 40 hours a week in my commercial job and 20 hours a week in my fledgling practice, which grew … slowly.
Way too slowly! I worked six days a week, for years. I was seldom around to help with the kids. I was burning out. I wanted to give up.
Solo practice sounded empowering when I first started. I liked being the boss. Yet, the Spanish word “solo” also means alone or lonely.
Being the only horse pulling the cart becomes acutely lonely and exhausting. I’d achieved my dream of owning my own practice! Yet as hard as I was working, all I had built after several years or tremendous effort was something I now like to call a CLP.
CLP stands for "Crappy Little Practice."
A classic CLP is a small one-doctor practic often in an unimpressive location, with aging fixtures, unengaged staff, and an uninspired, frustrated doctor.
A CLP is any practice that’s WAY UNDERPERFORMING.
A CLP is any practice, of any size, that's NOT what it could be and NOT what the doctor wants it to be.
The good thing about my story is that I figured out how to transform my CLP into a truly awesome practice!
The big problem with my story:
My journey to success took way too long!

I worked longer and harder.
I hired four different eye care consultants.
Some things they taught me helped.
But they only taught me how to be as good as the average optometrist
I didn't want to be "average." I wanted to be THE BEST!
It was time to do something drastically and radically different!
Seeking a breakthrough, I became a student of marketing, opening my mind to professions outside of optometry.
I attended meetings hosted by business expert, Dan Kennedy and learned from growth-minded individuals from all sorts of industries: orthodontists, dentists, chiropractors, internet marketers, web designers, realtors, professional speakers, consultants, life coaches, and many more.
Dan Kennedy famously chided health professions for what he called "Marketing Incest," a harsh term for the way some professions
become less and less intelligent as a group through the "inbreeding" of repeating the same marketing advice to each other over and over.
All that outside perspective helped me see my business in NEW ways.
My coaches and mentors gave me the business tools I needed to transform my practice, and my life.
I loved the abundance mindset I learned, so different from the “sky is falling” whining I heard from several optometrists I met at early in my career
(who, not surprisingly, were stuck in their own underperforming CLP's).
My exposure to so many great coaches taught me how to push the right buttons, in the right order.
Knowing what to do and how to do it gave me confidence and filled me with faith in myself.
They gave me power to define and create the life I wanted
.
They taught me a framework that works for any business.
They taught me how to be EXCELLENT, not average!
We tried what they taught. We adapted it to optometry. It worked! It really, really worked!
From all of that came the Framework for Optometric Sucess we now call "The 7 Secret Cheat Codes"
We want to share the 7 Secrets with you, so you can achieve your ideal practice faster, with less expense and frustration.
Just like in video games, "power up" means to collect the tools (powers) you need to take your practice to the next level .
Level Up means to close the gap between where you are now and where you want to be, both in your professional and personal life.
The 7 Secret Cheat Codes will show you the hidden but simple path success, with less wasted time and money.
No paid consultants who are not OD's
No trite or boring recommendations
No lack of clarity about where to start
No mindless review of "the numbers"
No "optometry is doomed" mindset
Coaching by OD's for OD's
Automated Training for Dr & Staff
Focused for Fast Implementation
Built to Generate Results Quickly
Optometry is NOT doomed! We rock!

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